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Exhibitions are Top for Marketing
Why Exhibiting is top for Marketing
Linda Tucknott, Marketing Manager, Quantum Exhibitions advises why Exhibitions are the most effective marketing channel for your business or product to be highlighted to the customer.
There are many forms of marketing and it is common practice for businesses to use multiple marketing channels at once within their campaigns. All businesses must understand the importance of keeping their brand visible, if you are not talking about it, no one else will be!
The heart of your business success lies in its marketing and the choices made for your marketing strategy. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, your business wouldn’t have the sales which is why it is so important.
Getting Word Out at Exhibitions
For a business to succeed, the product or service it provides must be known to potential buyers. All businesses have to use marketing strategies to create product or service awareness. You can use all the various marketing channels as discussed but Exhibitions are still the most powerful way of communicating with your customers. It provides a direct channel for you to communicate first hand with your customers to really highlight your product or service. It is much more personable and you can interact with your targeted audience who are there to buy your product or service and make a sale much easier than using any other marketing channel.
Today, no business around the world, can afford to ignore the importance of marketing. Whether it is a large business or small business, non-profit organization or industrial product manufacturers. A company’s pecuniary success largely depends upon prudent marketing efforts along with financial, operational, accounting and other business functions.
Keep Talking
Keep talking about what you are doing and don’t forget to highlight the exhibitions you are attending to your customers, inviting them along, giving them samples or a free promotion, will help to attract the right customers to you and assist in keeping you at the forefront of their mind. PR works well with Exhibitions and you should ensure you have a planned marketing campaign for your exhibition.
For more information about how you can elevate your brand at your next exhibition by having a custom built exhibition stand, call me today to discuss on 01422 201696. Custom built stands offer a completely unique way of standing out at Exhibitions as no one else will have a stand like yours!
