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What can Exhibitions do for my business?
Linda Tucknott, Marketing Manager at Quantum Exhibitions, providers of custom built exhibition stands, explains why it is important to keep in direct contact with your customers face to face and exhibitions are the perfect way of doing this.
In a society we have all embraced the likes of social media and digital marketing as further marketing tools but some businesses are forgetting the basics when it comes to customers. A large emphasis is being placed on social networking and many businesses see emails and conference calls as the only way to keep in touch with customers.
So then, What can exhibitions do for my business?
Exhibitions are one of the most effective ways of establishing and maintaining customer relations. They are the only media where buyer, seller and product physically come together. People engage better with people and it is important to keep some of the more traditional marketing channels to give you a full mix which benefits both your business and your customer.
Exhibiting will provide you with a unique platform to communicate with motivated owners, directors and customers who visit the event to source information, inspiration, advice and new ideas.
1. Meet potential customers
Thousands of potential new customers of your products and services will be attending the exhibition. Make sure your organisation is totally geared towards meeting them.
2. Shorten the sales cycle
Research shows that sales leads secured from exhibitions normally convert into sales faster that from other routes. Maybe is due to the relaxed atmosphere, the removal of many ‘trappings’ of power or the ability to assess a prospect’s level of commitment from face to face meetings. Whatever the reason, be there to exploit it.
3. Demonstrate new products
Brochures, videos and flash looking business cards are all very well, but nothing beats being able to show your product in a working situation for all your visitors to see how it can be applied to their needs.
4. Meet the decision makers face to face
70% of the message picked up by one person from another is through face to face contact – yet so many of us rely on the telephone, where we have no ability to read the body language of our contact. An exhibition offers you the opportunity for you to meet the prospective buyers and let then assess you – remember, people buy people first.
5. Exploit the relaxed environment
The person approaching your stand may be the CEO of a top company – but can still be reached in the neutral environment of an exhibition which can translate to a more relaxed and productive meeting.
At Quantum Exhibitions we can handle the whole exhibition process for you including an integrated marketing campaign to help boost your presence at the exhibition. We can also assist with all your branding, printing and literature required for your stand. We can utilise the various marketing channels including social and digital as well the best form of marketing which will be face to face at your exhibition. We operate a full service from design, build, transportation, installation through to storage after the event as well as a full marketing campaign for your exhibition.
For more information about exhibitions or how you can prepare for one, please visit our website or contact a member of our team on 01422 201696 and we would be happy to discuss your exhibition stand requirements.
