Why Exhibiting is top for Marketing
Linda Tucknott, Marketing Manager, Quantum Exhibitions advises why Exhibitions are the most effective marketing channel for your business or product to be highlighted to the customer.

There are many forms of marketing and it is common practice for businesses to use multiple marketing channels at once within their campaigns. All businesses must understand the importance of keeping their brand visible, if you are not talking about it, no one else will be!

The heart of your business success lies in its marketing and the choices made for your marketing strategy. The overall marketing umbrella covers advertising, public relations, promotions and sales. Marketing is a process by which a product or service is…

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Exhibitions are the most powerful medium of the marketing mix. No other form of marketing delivers existing and potential customers to your company and allows you direct, face-to-face access to them. Here are some useful guidelines on how to exhibit to help you to maximise your presence at your next trade show.

Exhibitions in brief

Visitors will be coming to learn about the products and services that are available to them. They will want to see, feel, taste, hear and experience what you have on offer. Your challenge is to appeal to as many of the five senses as possible; to create an experience they remember.

Take time out to plan

An effective plan, taking into account all the…

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Linda Tucknott, Marketing Manager at Quantum Exhibitions, providers of custom built exhibition stands, explains why it is important to keep in direct contact with your customers face to face and exhibitions are the perfect way of doing this.

In a society we have all embraced the likes of social media and digital marketing as further marketing tools but some businesses are forgetting the basics when it comes to customers. A large emphasis is being placed on social networking and many businesses see emails and conference calls as the only way to keep in touch with customers.

So then, What can exhibitions do for my business?

Exhibitions are one of the most effective ways of establishing and maintaining customer relations.  They…

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Linda Tucknott, Marketing Manager reviews the various future technologies for exhibition stands

In an ever changes world of technology nothing is new for long. You buy an iphone and before you know it the next more updated version has come out, when you still haven’t finished working out your settings and features on your original iphone.

No one can argue, that we live in a fast developing technological world and it is important to stay abreast of all the new technologies available to you for your exhibition stand.

This is no different for exhibitions stands as the whole purpose of the stand is to be truly unique and draw prospects to your stand, keeping them engaged and…

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In an overcrowded, hypercompetitive world, the only way to make an impression on your prospect is to break through the noise. “The formula of telling everybody how great you are with social media, commitment to customer service, and best prices in town just won’t cut it,” says marketing expert Linda Softley at Quantum Exhibitions & Displays Ltd  

In day to day life, people are naturally drawn to imagery which is different and stands out from what is expected. Imagery can have a powerful impact on a person emotions and often evokes feelings from that person. By creating positive emotions, be they joy or inspiration or excitement you can send a message that there’s more where…

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Quantum Exhibitions are excited to launch their brand new multi lingual website highlighting their exhibition stand designs and custom manufactured builds.

The new website from Quantum Exhibitions went live on 23 July, 2013. Our UK and global customers now have access to a multi-lingual website, in English, French, German, Italian, Dutch and Chinese.

The launch of the new website, which offers quick and easy access to essential information on custom made exhibition stands as well as a complete portfolio of designs and concepts. Quantum decided to make the website the primary focus for customers who need advice regarding exhibiting and stand design, and clearly highlight the services offered by Quantum Exhibitions to customers around the UK and…

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Quantum Exhibitions are a Halifax based Exhibition Stand, Design and Build Company specialising in custom made stands and displays and have recently completed 3 stands for separate business at the FIT show.

Quantum Exhibitions and worked on 3 different exhibition stand build projects for the FIT Show from the 16^th – 18^th April 2013. Quantum were contracted to build a high quality and impactful exhibition stands at the event which provides fabricators and installers throughout the UK with a unique opportunity to showcase their products and brands alongside the biggest names in the glass and glazing industry.

The show was a huge success with over 6,000 visitors to the International Centre in Telford for the exhibition….

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